Marketing Solutions
for Small Businesses

Proven strategies, consistent content,
compelling copy, and reliable implementation.

Hey! I’m Abby!

I’m a Content & Marketing Strategist + Implementer who helps businesses simplify their marketing and scale with confidence. With over 18 years of experience and degrees in Marketing and Public Relations & Advertising from The University of Alabama, I’ve worn many hats from project manager and copywriter to head strategist.
Since launching Dorminey Co. in 2018, I’ve discovered my sweet spot: guiding clients through messaging & launch strategy, audience growth & engagement, and workflow systems that keep everything running smoothly. My work is about more than writing copy or scheduling posts. It’s about creating cohesive strategies, organized systems, and messaging that becomes the backbone for every channel.

  • "Abby is incredibly creative and has a knack for really diving into her clients' brands to understand them on a deeper level."

    Current Client

  • "I love working with Abby! She brings a smart, strategic eye to every project, but what really stands out is how enjoyable she is to work with."

    Current Cohort

  • "Partnering with [Abby] makes the whole process easier and a lot more fun."

    Current Client

  • "[Abby] listens, learns, and adapts quickly, and her energy makes the whole process fun and stress-free."

    Current Cohort

  • "[Abby] always delivers on time and with work that feels thoughtful, polished, and perfectly aligned with the vision."

    Current Client

  • "Abby is an absolute professional, she is able to pivot quickly when needed and always willing to talk through any questions that come up. She is such a pleasure to work with."

    Current Cohort

My Services:

  • I design the messaging roadmap that powers entire campaigns. My email sequences don’t just land in inboxes. They become the foundation for social posts, sales pages, ads, and launch flows.

  • I help businesses grow their reach and build stronger connections by creating strategies that attract the right audience and keep them engaged. From Pinterest traffic and keyword-rich content to lead magnets and creative social posts, I design holistic engagement systems that fuel list growth and visibility.

  • Marketing collapses without strong systems. I help businesses streamline launches, content schedules, and team communication with tools like ConvertKit, Google Teams, and Trello. My approach turns chaos into clarity ensuring projects run on time and stress-free.

  • Alongside strategy, I roll up my sleeves and make sure the details get done by managing:

    • ConvertKit setup + automation (tagging, segmentation, sequences)

    • Trello content calendars with workflows + deadlines

    • Pinterest management (pin/idea pin design + scheduling)

    • Email campaigns + newsletters (drafting + formatting)

    • Launch timelines + messaging maps for products/memberships

    • Lead magnet development to grow email lists

    • Shared file organization (Google Drive, Dropbox, Canva)

    • Analytics reporting (email, Pinterest, content engagement)

    • Content refreshes (roundups, blog/recipe updates, seasonal posts)

    • Copy repurposing (emails → social captions, ads, landing pages)

Contact me!

Interested in working together? Fill out this form, and I will be in touch shortly. I can’t wait to hear from you!